About

General Motors, Product Design Lead. Oct. 2020 - Present

As a Design Lead at General Motors, I spearhead collaborative efforts with product owners and business leaders, leveraging design thinking to comprehend feature requirements. I craft wireframes, mockups, and prototypes, ensuring alignment with user experience (UX) principles and a customer-centric approach. Facilitating cross-functional collaboration, I communicate design concepts across the organization, fostering synergy and valuable feedback loops.

Notable Achievements:

• Orchestrated the integration of Amazon Alexa with OnStar, serving as the Lead Designer. Guiding the product team in defining MVP parameters, I collaborated closely with developers to achieve successful production deployment.
• Led the redesign of the OnStar Guardian onboarding experience, streamlining the process and enhancing conversion rates by minimizing screen interactions.
• Directed design efforts for OnStar Link, addressing challenges posed by the 2G sunset. Collaborating with business and product teams, I devised solutions to accommodate customers with older GM vehicles.

Additionally, I chaired the Figma Committee, facilitating the transition from Sketch to Figma while mentoring fellow designers. As a member of the Accessibility Committee, I advocate for inclusive design practices and educate colleagues on WCAG Compliance Standards.

GoFundMe Charity, Design Team Manager. Jan. 2017 - Dec. 2020

In my role as Design Team Manager at GoFundMe Charity, I led a team in developing fundraising solutions for major nonprofits, corporate partners, and endurance events. Championing a user-centric approach, I oversaw the design process, from wireframing to prototyping, utilizing research and analytics to optimize usability and enhance user experiences.

Notable Achievements:

• Spearheaded the design of custom fundraising solutions for esteemed partners like the American Cancer Society, American Red Cross, and NBCUniversal, among others.
• Instrumental in securing a $20,000/year enterprise subscription from the American Heart Association through the development of a demonstrative environment.
• Drove significant lead generation and revenue growth, with 15 marketing pages generating over 90,000 page views and 1,500 quality leads resulting in 30+ premium subscriptions annually.

CrowdRise, UX Designer. Oct. 2014 - Jan. 2017

As a UX Designer at CrowdRise, I collaborated closely with project managers and partners to understand fundraising goals and translate them into custom solutions. Guided by UX design principles, I navigated partners through wireframes, user flows, and mockups, ensuring alignment with strategic objectives and timelines.

Notable Achievements:

• Contributed to partnership acquisition efforts by designing compelling mockups that facilitated collaborations with industry-leading entities such as Ticketmaster and Tough Mudder.
• Designed and developed high-profile celebrity pages for renowned artists like Pearl Jam, Beyoncé, and Billy Joel, enhancing their online presence and fundraising capabilities.

Through these endeavors, I honed my skills in user interface design, stakeholder management, and problem-solving, consistently delivering impactful solutions to drive organizational success.

UX Design

• Personas
• Storyboarding
• Wireframing
• Prototyping
• Usability Testing

Tools

• Figma
• Protopie
• Miro
• Adobe Creative Cloud
• Sketch

Development

• HTML
• CSS
• Bootstrap
• SASS
• Javascript
• Jquery
• Git

The Art Institute of Pittsburgh

Bachelor of Science in Graphic Design, Class of 2009